Duplicate this checklist for your personal use.

• [ ] Everything is explained in a simple manner.
• [ ] There is no technical jargon.
• [ ] The note is focused on benefits to the users.
• [ ] All benefits are important for the users.
• [ ] The message is straightforward and concise.
• [ ] The text is skimmable (formatted with headings, bullets, bold, etc.).
• [ ] The text expresses the brand/product’s personality.
• [ ] Humour is not offensive or overboard.
• [ ] Self-promotion is limited to 20% of the text.
• [ ] Grammar, punctuation, spellings and readability are all up to the mark.
• [ ] Final draft vetted by the devs and PM for accuracy.
• [ ] (optional) Added emoji, images, gifs, videos, etc. for more engagement.
• [ ] (optional) Created different versions for different platforms (email, product, landing page, social media, etc.).